Kishore Biyani is highly regarded as the retail king of India. He is known as Kishoreji or KB among his employees, friends and family. Author recounts on how he started as an ordinary cloth seller in Mumbai and eventually how he established the giant retail business spread over a few hundred cities in India serving millions of Indian consumers. Kishoreji takes the reader through his childhood days, college life and finally how he had left the usual way of doing family business and started his own journey on a road called entrepreneurship, which most of the young Indians now are aspiring to travel. Doing something that opposes the established system of beliefs is not an easy task. He talks about building emotional connect with consumers.
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Early life[ edit ] Kishore Biyani comes from a family that has been involved in business since the time of his grandfather, who opened a clothes shop in what was then called Bombay after moving there from the village of Nimbi Jodha in Rajasthan. He has said that "I spent the better part of the day outside college with friends, wandering around new places and understanding and interpreting the real world.
It was around this time, in November , that he married Sangita Rathi and also made his first venture into business on his own account, commissioning the manufacture of some fashionable fabric for sale to garment manufacturers. He progressed to selling his own brand of clothing fabric and then to manufacturing trousers using it, which in turn led to the launch of his Manz Wear garment manufacturing business in The business, which supplied a few retail outlet, adopted the brand name of Pantaloon and soon expanded into retail itself using a franchise model.
He has admitted since that this expansion across the country created logistical problems for the company, especially with regard to managerial oversight of its franchisees. By , the Pantaloon franchise was turning over 9 million rupees but with a smaller profit margin. This outlet, which was more than twice the size of any other store in the city, opened in August His success continued with the opening of a series of stores under the Big Bazaar brand name from These stores were designed deliberately to appear somewhat chaotic, like the traditional bazaars with which his customers were familiar.
His method of communication with both the media and financiers had been perceived as poor, as were his staff recruitment choices. He was running the largest retailer in the country and was named as retailer of the year by the National Retail Federation , which at one earlier point had refused even to admit him. He was, however, facing a threat from the much larger resources of conglomerates such as Aditya Birla Group and Reliance Industries , both of whom had signalled an intention to move into the retail sector.
There were postponements in planned expansion and downsizing in some areas. Pantaloons Retail had a debt-to-equity ratio of Sales plunged; bankers who until then had queued up at his offices started to call in their loans; mutual funds that had invested in his companies buckled under redemption pressures and decided to get out; sources of foreign capital dried; his market capitalization plunged two-thirds in a matter of six months; and Biyani who had invested way ahead of the cash flows from his network found himself trapped.
He appointed a cousin, Rakesh Biyani , more methodical and patient than himself, to take over his responsibility for the retail business and in particular to resolve issues with the poor supply chain and internal distribution logistics that had resulted from rapid expansion.
Things appeared to be improving after the initial shockwave of He announced that there were plans for a further restructuring of parts of the business to enable it to become debt-free by March As of [update] , it was the best-selling business book ever published in India, with sales of over ,
HAPPENED INDIA KISHORE BIYANI PDF
Kishore Biyani is a successful Indian entrepreneur. It is not just a story of the Future Group but also how the retail sector evolved in India post indiaa liberalisation. He happenev rather than to react to the changes in fashion and making biyanj in their retail plans after that, they ought to make the change which would drive the changes in modern fashion. The book has eight chapters, but could be divided into three distinct parts: May 23, Arijit rated it really liked it. Aug 03, Sanjay Gautam rated it did not like it. Safe and Secure Payments.
It Happened in India by Kishore Biyani
He is well known for his acute understanding of the Indian Customer. Starting his business career from scratch with a deal in selling stone-wash jeans, he has created and scaled various extremely successful and pioneering consumer-centric businesses. However, you find him to be a person driven with the single-minded purpose of satisfying the infinitely diverse Indian consumer base. His business career began when he borrowed a pair of stone-wash jeans famous those days and decided to advertise it to shop keepers. He built an order book and delivered it to them.